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We're going commercial

A commercial AV ridehail service is three things: driverless, public, and fared. Last fall, our CEO Kyle Vogt took the first fully driverless ride; in February we began welcoming members of the public to experience our service; and now we’re going commercial.

Today, we received the first-ever Driverless Deployment Permit granted by the California Public Utilities Commission, which allows us to charge a fare for the driverless rides we are providing to members of the public here in San Francisco. This means that Cruise will be the first and only company to operate a commercial, driverless ridehail service in a major U.S. city.

Now with this approval, we’ll begin rolling out fared rides gradually, expanding in alignment with the smoothest customer experience possible. As always, our focus is on delivering a magical and safe service for our riders.

Crossing the threshold into commercial operations isn’t just big news for Cruise alone. It is a major milestone for the shared mission of the AV industry to improve life in our cities. And it’s a giant leap for our mission here at Cruise to save lives, help save the planet, and save people time and money. 

We’re grateful to the CPUC for their thoughtful review and approval of our application, and we’ll continue our close coordination with regulators and community stakeholders as we expand our service and improve our product. Collaborating closely with the communities we serve will only become more important as we continue to deploy this transformative technology.

Thank you to each and every Cruiser whose focus and dedication is bringing our vision for the future to life—here and now. And thank you to every San Franciscan who has taken a ride with us, provided feedback, and helped us on our mission to continuously improve our service.

If you haven’t yet, sign up to ride at