Introducing the Cruise Origin. Self-Driven. All-Electric. Shared.

On-demand
Because the Origin drives itself, it will be available day or night, whenever you need it.

An experience unlike anything today

When you remove a steering wheel, a rearview mirror, pedals, and more, you get something new — an experience purely designed around the rider. That means a spacious cabin and an on-demand, consistent experience where you can relax, work, or connect.

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Our technology evolves daily. Follow our progress.

Superhuman performance

Never blinking and always alert to what’s in front, behind, and all around it, the Origin will operate beyond human capabilities. Its multi-layered suite of sensors sees broader wavelength spectrums than humanly possible, and its AI processes decisions faster than the human brain. This will give the Origin the ability to see at night and through poor weather conditions while its self-driving technology improves with every drive.

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Everyone is invited

We are committed to improving life in our cities. That’s why we’re designing the Origin to be an affordable, comfortable, and scalable solution. With the Origin’s ability to drive day and night and last for more than a million miles, we’ll be able to cut up to $5,000 in transportation costs per San Francisco household, per year.

See what's beyond the car

Read more about the Origin

Press kit ❯
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All on-road images of the Origin are renderings.