Create what’s next

Sometimes the best way to transform an industry is to create a new one.

Robotics, machine learning, AI…

The integrated engineering challenge of our generation

We’re solving an incredibly wide array of challenges. From designing custom hardware platforms to writing highly optimized code running at low latencies, engineers from over 100 disciplines are doing the best work of their lives to reshape one of the world’s largest industries.

  • Hardware

    We design custom hardware to run 24/7 and withstand tough environmental conditions. Our hardware engineers are constantly prototyping and evaluating new sensors and other components with the latest cutting-edge technology to give our customers the best possible experience.
    Working on a board
  • Perception

    Our vehicles are covered with sensors that provide rich information about the world. We leverage the latest machine learning techniques and our powerful cloud-based tools to help our vehicles understand what's happening around them and what might happen in the future.
  • Planning

    San Francisco is one of the most complex urban areas in the world, but we love a challenge. Our vehicles leverage cloud-based data and their on-board sensors to carefully plan a path through the confusing, unpredictable, and ever-changing situations we encounter every day.
  • Simulation

    As our self-driving cars learn to drive San Francisco’s complex environment, we re-create situations in our simulations and run the equivalent of millions of miles of driving every day. Our highly realistic environments enable engineers to iterate faster and develop new features without ever hitting the road. We focus on automation, easy-to-use tools, and building massively scalable systems.
  • Infrastructure

    To continuously enhance our self-driving technology, our infrastructure engineers ingest, process, store, and analyze petabyte-scale data every day. On top of this, we build the services that improve productivity, process, and culture and enable every team at Cruise to be successful. This work empowers our teams to iterate quickly and efficiently in all aspects of software development.
    Cruise 2nd-Floor FPO 0635
  • Product

    As we master self-driving technology, our mobile and product engineers are designing the Cruise ride-hailing service. From developing an intuitive-to-use mobile application to seamlessly unlocking car doors for customers, their work makes riding in a Cruise self-driving car feel natural and effortless.

Challenge accepted

Code fast. Iterate faster.

Making self-driving cars that are safer than human drivers is not a linear problem. We develop thousands of tools and simulations to accelerate our learning velocity and improve our speed to market. If you want to see your code impact hundreds of self-driving cars in San Francisco, our tools and simulations will get you there. Here are just four of our countless tools that we use to accelerate the progress of our self-driving technology.

Data visualization


Webviz visualizes thousands of obstacles and complex choices that our vehicles encounter on the road. By consolidating over a dozen interactive tools into one web-based application, Webviz enables Cruise engineers to analyze vehicle performance and iterate quickly.

2D testing

Scene Edit

Scene Edit creates visual 2D simulation tests for our QA team. By eliminating the need to manually write these tests, Scene Edit provides real-time test feedback and shortens regression testing development cycles by 400%.

Semantic mapping


Cartographer creates and maintains semantic maps of any urban environment. By mapping real-world features such as boundaries, lanes, and traffic controls, we set our AVs up for success with faster real-time analysis.

Real-time operations


Starfleet helps keep track of our vehicles in real-time and supports fleet operations at scale. Starfleet deploys code to vehicles remotely, assigns vehicle maintenance tasks, dispatches vehicles, and monitors vehicles on the road.

Hardware, meet software

Built for full redundancy



of our car’s parts are unique to self-driving.

Cruise is the only autonomous vehicle company with the ability to produce fully integrated self-driving cars at global manufacturing scale. Our partners at GM and Honda bring vehicle design, engineering, manufacturing, and safety expertise. In turn, Cruise designs AV software and hardware that is unique to vehicles that drive themselves. At GM’s Lake Orion, MI plant, we deeply integrate electrical, computer, and AV systems to make our vehicles fully redundant.

  • GM and Honda’s scale and experience with building cars lets us focus on making cars drive themselves.
  • Our integrated AV system design is built with safety in mind.
  • Auto-grade manufacturing enables our complementary sensors to calibrate better.

Distinct approach

Shaping an industry

Our deep resources, world-class partners, and technology approach of “hardest challenges first” have made us an industry leader.

Deep Resources

We have raised $7.25 billion in committed capital from General Motors, Honda, SoftBank, T. Rowe Price, and others. These investments help shave years off of our timeline to launch all-electric, self-driving vehicles at scale.

World-class Partners

Our partners at GM and Honda bring automotive expertise, resources, and credibility. This depth allows us to focus on developing the unique software and hardware needed to make self-driving cars a reality.

Technology Approach

We test our technology in San Francisco because our vehicles encounter construction, cyclists, pedestrians, and six-way intersections up to 47 times more frequently than in suburban environments. We believe this approach will minimize the amount of time needed to safely qualify our cars for commercial deployment.

Growing Market

Today, there are 1.2 billion passenger cars that drive 9.6 trillion miles a year. Analysts estimate this global market to be worth $7 trillion dollars a year. Most experts believe that consumers will shift their behaviors towards on-demand ride-hailing with all-electric, self-driving vehicles. We’re working to accelerate this shift.

The Cruise approach of a fully integrated hardware and software stack gives it a unique competitive advantage. We are very impressed by the advances made by the Cruise and GM teams and are thrilled to help them lead a historic transformation of the automobile industry.

Michael Ronen / Managing Partner at SoftBank Investment Advisers

Our Leaders

Leading the way

Building an inspired team

Our leadership team hails from successful startups and Fortune 500 companies.