Cruise’s Commitment

Improving the quality of life in our cities, starting with San Francisco.

Safety rebranded


Our vehicles will help save lives

More than 100 people in the United States lose their lives in car crashes every day. Whether it’s a mother driving home to Bernal Heights or a son picking his parents up from San Francisco airport, we all know people who have been affected by the pain of car crashes.

When people ask us how it’s possible that a self-driving vehicle could be safer than a human driver, we explain that our vehicles never get tired, distracted, or drive under the influence. Our vehicles create detailed maps of any road they drive and use a redundant suite of sensors to understand their surroundings at all times. We also work with law enforcement, first responders, regulators, and community groups to improve the safety of the cities we serve.


injuries caused by road traffic collisions globally.


deaths caused by road traffic collisions globally

Cruise in Lunar New Year
Cruise’s Asian Pacific Islander employee group led Cruisers on a march alongside San Franciscans for SF's annual Lunar New Year Parade.

More sustainable

Breathe easier. Cruise vehicles produce zero emissions.

Breathing the air in San Francisco is like smoking 365 cigarettes a year. By 2050, 6.7 billion people will live in cities, which is 2.7 billion more people than today. Without change, what will our air quality look like then?

We’re working to bring on-demand ride-hailing to San Francisco with a fleet of electric, self-driving vehicles. We’ll only be able to bring about real change in our air quality with the help of every San Franciscan. Each ride in a Cruise is a small action towards collectively driving big impact on the environment in California and ultimately, the world.


California's total greenhouse gas emissions attributed to transportation

More livable

Fewer cars for more space

In San Francisco alone, there are 409,000 registered automobiles. If five San Franciscans replaced their car and used Cruise instead, we’d free up space equivalent to a studio apartment. As Cruise expands and private car ownership declines, empty parking spaces can transform into housing or a parklet in Hayes Valley. Choosing to ride in a Cruise has the potential to transform the landscape of our cities.

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When people think about cool things that can happen in cities, it should be people at the parklet, at night, with the little lights overhead, with a fire pit and roasting marshmallows.

Todd Mason / Owner of Dandelion Chocolates

Giving back time

More efficient

Giving you back your time

The average American spends 290 hours a year driving a car. For San Franciscans last year, 116 of those 290 hours were spent in traffic. That’s longer than the average vacation.

Time is the one thing we can’t replace. We want to make your time in transit meaningful. When you enter a Cruise, you won’t be the one managing traffic. Instead, you’ll enjoy a personalized ride where you can be entertained, catch up on business, or just relax. Spend your time in transit how you want to, and get precious time back in your day.

Life is short as it is—you’re only awake 16 hours a day. For a lot of people, a few hours of that is wasted each day commuting, just driving a car. What a waste of human potential. To get back your time, that’s a gift. It's something worth working for.

Kyle Vogt / CTO, President, and co-founder at Cruise

More accessible

Designing for everyone

Transportation is the link to our community. But more than 6 million people in the United States with a disability routinely experience obstacles accessing the transportation they need.

Self-driving vehicles have the potential to help 2 million people with a disability join the workforce by solving for today's mobility barriers. We care deeply about making our rides accessible, which is why we conduct research with individuals across the accessibility spectrum. Through user interviews and co-design sessions, our ongoing community engagement shapes the accessibility features being designed into every Cruise. When we design with accessibility in mind, everyone benefits.

For the first time, people who are blind will be able to move freely over great distances without the assistance of other sighted individuals.

Anthony Stephens / Dir. of Advocacy & Govt. Affairs at American Council of the Blind