Cruise Privacy Statement

Last modified: April 19, 2017

Your privacy is important to Cruise LLC d/b/a Cruise Automation ("Cruise") as is your trust in Cruise. We want you to know that the information you share with us will be treated with care. This Privacy Statement addresses the personal information that we collect and how we handle the personal information shared with us.


This Privacy Statement applies to personal information we obtain from and about individuals interacting with Cruise via the website located at (the "Website"), Cruise’s various social media pages, or direct interaction with Cruise employees.

This Privacy Statement does not apply to personal information we obtain from individuals interacting with Cruise products, vehicles, services or mobile applications, which are governed by separate privacy statements.

Information Collected

As you interact with Cruise, you may provide us with your information through a number of sources including, but not limited to: forms on the Website, Cruise events, surveys, social media platforms, sweepstakes entries and through our call centers and email accounts.

The types of information that Cruise collects about you may include, but are not limited to:

  • contact information (such as name, address, city, state and ZIP code, email address and telephone number)

  • information about your device and how you interact the Website (such as IP address, browser type, and unique device identifier)

We may combine information that we receive from the various sources described in this Privacy Statement, including third-party sources, with information you provide and use or share it for the purposes identified below.


The information Cruise collects about you may be used:

  • to operate the Website

  • to provide customer service

  • to provide information you request

  • for marketing purposes

  • to customize and improve communication content

  • to comply with legal requirements


Cruise may share the information it collects about you in the following instances:

  • as required by law, such as in conjunction with a subpoena, government inquiry, litigation, dispute resolution or similar legal process

  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a law enforcement request

  • with our services providers who work on our behalf and who do not have an independent right to use the information to which they have access or that we disclose to them

  • with service providers with whom we partner for Cruise marketing activities, business partner marketing activities or both

  • in connection with the sale, transfer or financing of a significant part of a Cruise business or its assets, including any such activities associated with a bankruptcy proceeding

  • within Cruise, and with the General Motors Family of Companies (including General Motors Company, OnStar, LLC, Maven Drive LLC, and affiliates) ("GM")

Apart from the purposes listed above, Cruise will not share information about you with other third parties for their independent use without your permission.


Cruise uses administrative, technical and physical security to protect the personal information we maintain and to help ensure that it is used according to this Privacy Statement.

Cookies/Tracking Technologies

The Website may use "cookies" and other tracking technologies to gather information about your visit (such as demographic data, browser type, IP address, pages visited, activities conducted on the page, and the day and time of your visit). Cookies remember user preferences and maximize the performance of our website and services.

Similarly, we may also place Web beacons in our emails to measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message.

To measure site activity, provide a better user experience, and tailor our marketing communications, we or our service providers or business partners may compile information from the cookies, Web beacons or other technologies on our websites. This information may be combined with other information collected online or offline about you, including data provided by third party sources, and may be used or shared for the purposes described in this Privacy Statement. We may also allow third party advertising and personalization partners to use this information to develop personalized content and appropriate advertising based on your visits over time on the Website and non-Cruise web sites. This information may also be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you.

At this time, we do not honor "do not track" signals from a web site browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.

Linked Sites

The Website may contain links to third-party websites that are not owned or controlled by Cruise. Cruise has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party websites. We recommend that you check the Privacy Statement of other sites you visit before providing any personal information. In addition, Cruise will not and cannot censor or edit the content of any third-party site. By clicking on links, you expressly relieve Cruise from any and all liability arising from your use of any third-party site, or from the content of any third-party site.

Children’s Privacy

Cruise web sites do not target or knowingly collect any information from children under the age of 13.


If you are a California resident you have the right to request information from Cruise regarding the manner in which Cruise shares certain categories of your personal information with third parties, for the third parties’ direct marketing purposes. California law provides that you have the right to submit a request to Cruise at its designated address and receive the following information:

  • The categories of information Cruise disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year; and

  • The names and addresses of third parties that received such information, or if the nature of their business cannot be determined from the name, then examples of the products or services marketed.

You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. You may make such a request by emailing

Privacy Inquiries and Correcting Your Information

For information regarding privacy for individuals that have applied for employment with Cruise and throughout the Cruise hiring process, please visit our Privacy Statement for Job Applicants.

If you have concerns or questions regarding Cruise’s consumer privacy practices or this Privacy Statement, you may contact us at

If you would like to review, correct, update, delete or otherwise limit Cruise’s use of your personal information that was previously provided to Cruise, you may contact Cruise at We will comply with your request as much as is practicable and as soon as is practicable.

Changes to Privacy Statement

We may update this Privacy Statement from time to time. We will do so by posting additions or modifications to this page.