Cruise Privacy Policy

Last Revised: June 7, 2022

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Cruise LLC and its affiliates (collectively, “Cruise”) understand the importance of privacy and of being transparent about the information we receive from you and how we use it. We have worked tirelessly to bring safe autonomous vehicles to your neighborhoods. We have put the same thought and care into how Cruise handles your personal data. 

We have created this Privacy Policy to explain how we collect, use, share and otherwise process personal data we obtain from individuals relating to Cruise products and services, such as our Autonomous Vehicles (“AVs”), transportation and delivery services, and any related mobile applications (“Apps”). This Privacy Policy also applies to personal data relating to your interactions with our websites (such as getcruise.com), our marketing operations, our support teams, and when you contact us—including through email or social media. For simplicity, in this Privacy Policy we refer to all of these activities as “Cruise Services.”  By interacting with Cruise Services, you consent to the practices described in this Privacy Policy.

Key Takeaways

Please read the Privacy Policy in full before using Cruise Services.  Since we know the details so well, we want to highlight a few things you might be most interested in understanding at the start of our relationship:

  • Cameras Ready, Mic Check. Our AVs have exterior cameras, microphones, radar, LiDAR, and other sensors used for the operation of Cruise vehicles and Cruise Services.  Cruise AVs also are equipped with interior cameras and microphones used for operations, safety purposes, vehicle maintenance, and support communications, such as when a call is made with emergency response services or customer support. We only record interior audio during active connections with our customer support or emergency response services. Data collected by these technologies are used to provide and improve Cruise Services and user experiences, as well as for safety, security, research, and regulatory purposes. 

  • Location, Location, Location. We know where our AVs are located at all times, and we know when and where you get in and out of them. We also know the routes our AVs take to bring you from place to place. With your permission, we’ll collect the precise location of your mobile device consistent with the permissions you grant, such as while you’re using our Apps or engaged in a ride. We also collect the approximate location using the IP address of any devices you use to access Cruise Services. We use location information in a number of ways, including to operate Cruise Services (e.g., designate pick up locations, determine routes) to enhance the user experience (e.g., personalize the content you see), and for security, fraud prevention, legal, and safety purposes - all of which are explained in the “How We Use Your Information” section of this Privacy Policy, below. 

  • Respect for the Law. Cruise may, from time to time, receive requests from government authorities to produce information as part of investigations and other legal proceedings. For disclosures that are required under applicable law, we will disclose only the information necessary to satisfy what is required by law. In limited circumstances, we also may voluntarily disclose certain personal data to government authorities where we have a reasonable or good faith belief that harm is imminent, or to protect Cruise’s legal rights and interests.

  • No Sale. We do not sell your personal data.

Now that we have gotten your attention, read on to understand the finer details of Cruise’s Privacy Policy.

Information We Collect or Receive

Cruise collects personal data from multiple sources in order to do things like operate and improve Cruise Services and user experiences (see “How We Use Your Information” section below for more details on our use of personal data). This section explains the sources of personal data we collect or receive.

Information You Provide Directly to Us

We collect information that you provide directly to us, such as when you create or update your account information, enter data into our Apps, use certain features of our Cruise Services, or interact with Cruise personnel. For example, creation of a Cruise account requires that you provide us with information such as your name, address, email, and telephone number. When you submit feedback on rides you take, you provide us with the content of your feedback. When you contact us, you provide information along with a means for us to reach you. And when you hail a ride, you provide us with a pickup location and destination address.

Information We Collect From Your Use of Cruise Services

We also collect personal data when you use Cruise Services, including:

  • Account Related Activity. We may log actions taken on your account, such as account creation, legal document acceptance, preference changes, payment information, notifications delivered, and transaction records.

  • Using Cruise Apps. Our Apps collect information about how you use the software installed on your device, such as your actions within the Apps, as well as certain device or software version identifiers, including IP address. With your permission, we collect the precise location of your mobile device. We also collect your approximate geolocation derived from the IP address of the device used to access our Apps.

  • Taking a Ride. We collect and maintain routes, real-time location, and trip event timestamps (e.g., start, in-progress, end, cancellation for rides). We also capture usage data through any in-vehicle interfaces (e.g., touch screen controls), including the applications you access and the dates and times of such use. Our AVs also record audio and imagery data of their surroundings and within the cabin (see Key Takeaways, above, for more details). This data may be associated with you as an account holder for rides you’ve hailed and taken.

  • Receiving Assistance. We record audio during active voice connections with our customer service and emergency response operators. 

  • Website, Marketing, Advertising. When you visit Cruise websites, sign up for or interact with our marketing communications, or engage with our advertising on Cruise and third-party websites and services, we may automatically log your activity, device, and browser details through cookies, web beacons, tracking pixels, embedded scripts or other attribution and analytics tools.

For some Cruise Services, we need to collect certain personal data in order to provide the requested Cruise Services to you, such as your location while using the Apps to hail a ride, and it may not be possible to provide the Cruise Services to you without the collection of this data. 

A Note on Information Collected by Our AV External Sensors

Our AVs are able to operate safely because, like human drivers, they are able to assess the driving environment with their senses—or rather, sensors—that continuously gather data about things happening all around the vehicle. We treat this sensor data with care, restricting access to and disclosure of this data to the purposes of providing and improving Cruise Services and user experiences, or for security, safety, development, research, and legal reasons.

As mentioned above, if you’re an account-holder hailing and taking a ride, certain pieces of data recorded by the AVs external sensors may be associated with you or your ride. See the “Information We Collect From Your Use of Cruise Services” section, above, for more details.

Third Party Payment Service(s)

Cruise Services may provide functionality allowing you to make payments to us using third-party payment services. When you use such a service to make a payment, your personal data will be collected by such third party, and will be subject to the third party’s privacy policy.  We have no control over, and are not responsible for, any third party’s collection, use, and disclosure of your personal data.

Social Media Integration

If you connect your social media account to your Cruise Services account, you will share certain personal data from your social media account with us. Depending on the social media product, this may include your name, email address, photo, list of social media contacts, and any other information that you make accessible to us when you connect your social media account to your Cruise Services account.

Information Received from Partners (Cruise as a Service Provider)

Cruise may function as a service provider on behalf of its partners, such as when we provide delivery services for a retailer from whom you’ve ordered. We may receive personal data about you from these partners as necessary to provide these services to you, including making sure the services operate safely and reliably. This information is shared with Cruise pursuant to any notices, consents, or terms you may have agreed to with these Partners, and we encourage you to review any such terms if you have questions regarding what information these Partners share with their service providers.

Third Party Advertising

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use Cruise Services and other websites or online services.

You may receive advertisements based on information relating to your access to and use of Cruise Services and other websites or online services on any of your devices, as well as on information received from third parties.  These companies place or recognize a unique cookie on your browser (including through the use of pixel tags).  They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.  If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/#/. You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps.

A Note On Cookies

No, not those delicious ones your grandmother used to make around the holidays. We’re talking about those little bytes of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent using Cruise Services, pages visited, language preferences, and other traffic data.  We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience.  We also gather statistical information about use of Cruise Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them.  We may also use cookies or other technologies in online advertising to try and deliver more relevant advertising to you, and track your responses to our ads.  

We do not currently respond to browser do-not-track signals.  Our service providers may not respond to browser do-not-track signals.  If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website.  You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html

If, however, you do not accept cookies, you may experience some inconvenience in your use of Cruise Services, and any ads you receive from us may be a little less relevant to you.

How We Use Your Information

We may combine information from any of the sources described in the “Information We Collect or Receive” section of this Privacy Policy. We use the information we collect about you in the following ways. 

Cruise Services, Development and Support

We use your information to operate, maintain, understand, and improve user experiences and Cruise Services and to develop new ones. These uses also include:

  • Analyzing your usage data to assess the efficiency, quality and safety of the Cruise Services;

  • Completing your transactions and processing refunds;

  • Sending you related information and notifications, including changes to our terms, conditions and policies;

  • Responding to your inquiries, suggestions, compliments or complaints, and fulfilling your requests when you contact us via one of our online contact forms or otherwise;

  • Personalizing the Cruise Services and content delivered to you (such as using your IP address to display content relevant to your area); and

  • Performing any other action described to you at the time we collected your information.

Marketing, Advertising and Promotions

We also may personalize marketing communications, recommendations, and targeted advertising that we deliver to you, whether that’s through email, in-app, or on the websites you browse. Examples of how we use your information for marketing purposes include: 

  • Sending you marketing related emails with information about our services, new products, and other news about our company;

  • Developing a better understanding of your interests and preferences to personalize our interactions with you and provide information and/or offers tailored to your interests; and

  • Offering you the opportunity to participate in sweepstakes, contests or other promotions.

Want to Opt Out of Marketing Communications?

You have options when it comes to how we market to you. See the “Your Choices” section below to update your marketing preferences.

Security, Safety, Anti-Fraud, and Legal

For everyone’s benefit, we may need to use your information for security, safety, fraud prevention and response, or any other lawful or required legal purposes. This can include:

  • Protecting your account from unauthorized access;

  • Detecting, investigating, enforcing and preventing breaches of our Terms of Service, fraudulent transactions, cybersecurity attacks, or other illegal or malicious activities;

  • Protecting the rights, safety, and property of you, Cruise, Cruise personnel, Cruise partners, other Cruise customers, and others, including responding to disputes, processing claims, investigating complaints, facilitating insurance operations, and reviewing internal and external audio and video recordings in response to emergency, safety, or remote assistance incidents and reports; 

  • Performing audit, compliance, and regulatory functions (for example, regulatory reporting), and to comply with applicable law; and

  • To facilitate, or as otherwise necessary to be processed in connection with, a sale or business transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock.

A Note on Anonymized Data

We may anonymize personal data through aggregation or other techniques so that it can no longer reasonably be associated with any identifiable individuals. This information is not considered personal data, and we reserve the right to use and disclose this information for any lawful purpose.

Disclosure of Your Information

The following section describes how we’ll share your personal data and the conditions when we may do so.

  • Service Providers. Cruise relies upon external parties to perform certain services at Cruise’s direction, and shares personal data with them only as necessary to render these services. Service providers are required to operate within the bounds of this Privacy Policy, and must adhere to confidentiality and security requirements.

  • Partners. When you use your Cruise account to interact with other partners’ services, we may need to disclose your personal data so that these partners can render their services to you. Other examples of partners include those with whom we share personal data as appropriate to support the security of Cruise Services and intellectual property and to investigate and prevent fraud, and those with whom we are jointly delivering services or features for promotional purposes, like sweepstakes, contests, promotions, or other advertising.

  • Emergency Response Personnel. In the event of an emergency, such as an accident involving one of our AVs, we, or our emergency response service providers (e.g., OnStar), may provide personal data to emergency services as needed to respond to the incident.

  • Government Authorities. We may share personal data with police and other government authorities where we reasonably believe it to be necessary to comply with law, regulation or other legal process or obligation. We may also voluntarily disclose personal data to government authorities in certain circumstances where we have a reasonable or good faith belief that harm is imminent, or to protect Cruise’s rights and interests.

  • To our affiliates. Consistent with the purposes and limitations described in this Privacy Policy. 

  • Other Users. When you create an account, the information you provide may be used to establish a public profile, which may be accessible to other users of Cruise services.

  • With your consent. For example, if you’ve requested that we provide your information to another party (e.g., through social sharing features of our app, information you choose to make public on your profile), or have otherwise provided consent for us to make the disclosure.

A Note on Third Party Services

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties with whom you have an independent relationship, including any third party operating any website or service to which Cruise Services link.  The inclusion of a link within Cruise Services does not imply endorsement of the linked site or service by Cruise or its affiliates. 

This includes the information collection, use, disclosure, or security policies or practices of other organizations, such as any app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any personal data you might disclose to them through or in connection with the Apps.

Security and Retention

We use reasonable organizational, technical and administrative measures to protect personal data within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.

We retain personal data for as long as it may be necessary for us to satisfy the purposes outlined in this policy, including compliance with legal obligations, resolution of disputes, and enforcement of agreements. Where required by applicable law, we delete your information when the information is no longer necessary or where requested to do so.

Your Choices and Rights

We give you choices regarding our use and disclosure of your personal data for marketing purposes.

You may opt out from:  

  • Receiving marketing-related emails from us.  If you no longer want to receive marketing related emails from us on a going-forward basis, you may opt out by following the “Unsubscribe” instructions within these emails.

  • Receiving text/sms messages from us. If you no longer want to receive text message notifications anymore, you may opt out by texting the word “STOP” to +1 (415) 949-2261.

We will comply with your opt-out requests as soon as reasonably practicable. Please note that if you opt out of receiving marketing related emails from us, we may still send you important administrative messages, of which you cannot opt out unless you delete your Cruise account.

Additional Information Regarding California    

Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), this Privacy Policy provides California residents with a description of our online and offline practices regarding the collection, use, sale, and disclosure of their personal data.  Under the CCPA, “personal data” is information that identifies, relates to, describes, or could reasonably be associated or linked with a particular California resident or household.  

Sale of Personal Data

We do not “sell” and have not “sold” personal data for purposes of the CCPA. 

Your Rights

In addition to the rights described below, you can also access, amend or delete some information through your Account Settings page.

  • Request to Access and Correct: You have the right to request that we inform you of the personal data we hold about you and obtain a copy of it, as well as to request the correction of any inaccurate information about you.

  • Right of Deletion: You have the right to request that we delete the personal data we have collected or retained about you in some circumstances as defined by law. To request removal of certain of your personal data from a blog, forum, or message board, please contact us as described in the Contact Us section below. Following your request for deletion, please be aware that certain information that we collect about you may still be retained for legal, accounting, security, business continuity (backup), anti-fraud and community reasons.

In some cases, your choices to provide, change or delete information may affect our ability to deliver Cruise Services, or your user experience. We may decline to process requests which are not otherwise required by applicable law. You have the right not to be unlawfully discriminated against because you have exercised these rights.

For you or an authorized agent to make a Request to Access or Deletion, please visit our Privacy Requests page, or contact Customer Service toll-free at 1-888-914-9661 [PIN: 159159]. After you submit a request, we will require you to confirm your request, and verify your identity by requesting details of your account, devices, payment instruments or past transactions. We reserve the right to deny your requests if we cannot verify your identity.

Categories of Personal Data Collected

Business Purposes for Use or Disclosure

Parties To Whom We May Disclose This Data

Identifiers

Examples: Name, alias, contact information, unique personal identifiers, IP address, and online identifiers you or your devices provide when using Cruise Services

  • Auditing
  • Ensuring Security & Integrity
  • Debugging
  • Short-Term Transient Use Related to Current Interaction
  • Performing Services on Behalf of Cruise
  • Providing Advertising and Marketing Services
  • Internal Research
  • Verification and Maintenance of Quality and Safety

  • Service Providers
  • Partners
  • Government Authorities
  • Affiliates
  • Other Users
  • With Your Consent

Protected Class Information

Examples: Age, gender, or other demographic information collected from surveys in which you have participated

  • Auditing
  • Internal Research

  • Service Providers
  • Government Authorities
  • Affiliates
  • With Your Consent

Transaction Information

Examples: Payment records and billing information

  • Auditing
  • Ensuring Security & Integrity
  • Debugging
  • Short-Term Transient Use Related to Current Interaction
  • Performing Services on Behalf of Cruise
  • Verification and Maintenance of Quality and Safety

  • Service Providers
  • Government Authorities
  • Affiliates
  • With Your Consent

Internet or Network Activity Information

Examples: App usage and interactions with our online properties or ads

  • Auditing
  • Ensuring Security & Integrity
  • Debugging
  • Short-Term Transient Use Related to Current Interaction
  • Performing Services on Behalf of Cruise
  • Providing Advertising and Marketing Services
  • Internal Research
  • Verification and Maintenance of Quality and Safety

  • Service Providers
  • Partners
  • Government Authorities
  • Affiliates

Geolocation Data

Examples: Device location, approximate location derived from IP address, vehicle location while trip is ongoing

  • Auditing
  • Ensuring Security & Integrity
  • Debugging
  • Short-Term Transient Use Related to Current Interaction
  • Performing Services on Behalf of Cruise
  • Providing Advertising and Marketing Services
  • Internal Research
  • Verification and Maintenance of Quality and Safety

  • Service Providers
  • Partners
  • Government Authorities
  • Affiliates
  • Other Users
  • With Your Consent

Audio/Video Data

Examples: Audio, electronic or visual recordings and similar information

  • Auditing
  • Ensuring Security & Integrity
  • Debugging
  • Short-Term Transient Use Related to Current Interaction
  • Performing Services on Behalf of Cruise
  • Internal Research
  • Verification and Maintenance of Quality and Safety

  • Service Providers
  • Partners
  • Government Authorities
  • Affiliates
  • With Your Consent

Professional or Employment-Related Information

Examples: Information collected from surveys in which you have participated or provided in relation to closed research and development or testing programs

  • Performing Services on Behalf of Cruise
  • Internal Research

  • Service Providers
  • Partners
  • Government Authorities
  • Affiliates
  • With Your Consent

Customer Records Information

Examples: Other information we receive when you create or update your account information, enter data into our Apps, use certain features of our services, or interact with Cruise personnel

  • Auditing
  • Ensuring Security & Integrity
  • Debugging
  • Short-Term Transient Use Related to Current Interaction
  • Performing Services on Behalf of Cruise
  • Providing Advertising and Marketing Services
  • Internal Research
  • Verification and Maintenance of Quality and Safety

  • Service Providers
  • Partners
  • Government Authorities
  • Affiliates
  • With Your Consent

Inferences

Examples: Data drawn from any of the Personal Data listed above to create a profile or summary about you to deliver custom, personalized experiences

  • Debugging
  • Short-Term Transient Use Related to Current Interaction
  • Performing Services on Behalf of Cruise
  • Providing Advertising and Marketing Services
  • Internal Research
  • Verification and Maintenance of Quality and Safety

  • Service Providers
  • Partners
  • Government Authorities
  • Affiliates

Contacting Us

For questions about our Privacy Policy or the way Cruise processes personal data, or for help with how you can review or update the personal data you’ve provided to Cruise, please contact us at privacy@getcruise.com, or call us at 1-888-914-9661 [PIN: 159159]. You may also contact us by mail at 333 Brannan St., San Francisco, CA 94107, Attn: Cruise Legal - Privacy.

Changes to this Policy

We may make changes to this Privacy Policy from time to time. We will notify you when these changes materially affect the way we process your personal data. By continuing to access or use Cruise Services after these changes become effective, you acknowledge and consent to your personal data being handled in accordance with the updated Privacy Policy.